William Morris Rug​s

William Morris roman rugs features iconic designs and patterns, in various colours also found on the fabric, wallpaper, and Roman blinds. This allows them to carry over the timeless elegance and functionality associated with the brand.

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William Morris Rugs – Iconic Arts & Crafts Design & Hand-Tufted Wool Rugs

Introduce iconic British design heritage and luxurious underfoot comfort into your home with our collection of William Morris rugs. Founded in 1861 by William Morris, the brand translates its legendary Arts and Crafts botanical motifs into exquisite hand-tufted floor coverings. Ordering authentic William Morris rugs allows you to anchor your living spaces with iconic designs like Strawberry Thief and Willow Boughs, crafted from 100% pure new wool for heirloom beauty.

Archive Botanicals, Heritage Palettes & Room Placement

William Morris rugs bring warmth, acoustic comfort, and artistic grandeur to Victorian drawing rooms, dining spaces, master suites, and entrance halls. From intricate floral tapestries and foliage trails to subtle monochrome botanical reliefs, these rugs act as magnificent anchor pieces. The palette draws from historic plant dyes, showcasing indigo blues, madder reds, forest greens, and warm ochre golds. Explore our wider collection of designer rugs to compare complementary styles.

Hand-Tufted Pure Wool, Standard Sizes & Rug Care

Crafted from 100% pure new wool, William Morris rugs offer exceptional durability, natural flame resistance, and softness underfoot. Wool fibres possess natural elasticity and soil-repellent properties, making these rugs resilient against crushing and everyday wear. Many designs feature hand-carved surface relief that accentuates intricate botanical silhouettes.

These rugs are available in versatile standard sizes—including 140cm x 200cm, 170cm x 240cm, 200cm x 280cm, and 250cm x 350cm dimensions, alongside circular options. We recommend placing an anti-slip underlay beneath to prevent movement on hard floors. Regular suction-only vacuuming preserves the wool's natural lustre.

Frequently Asked Questions

What materials are used to make William Morris rugs?

William Morris rugs are hand-tufted using 100% pure new wool, providing a dense, luxurious pile that combines natural warmth and durability with exceptional pattern definition.

How do I choose the right size rug for my room?

For living rooms, select a size (such as 200cm x 280cm or 250cm x 350cm) to sit beneath the front legs of furniture, anchoring the seating zone and creating a cohesive layout.

How should I clean and maintain my wool rug?

Vacuum regularly using a suction-only setting. In the event of spills, blot immediately with a clean, dry cloth and lukewarm water without rubbing the pile.

Harmonising Your Interior with William Morris & Co.

Create an authentic Arts and Crafts home by exploring the complete William Morris & Co. brand collection. Pair your statement wool rug with matching feature walls from our William Morris wallpapers range, heritage wall finishes from William Morris paints, or tailored drapery from William Morris & Co. made to measure curtains.

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